Narrated by Liam Neeson, this series of three 30-second PSAs was intended to reawaken the public to the notion that Human Rights apply to all of us.

ICDB, the International Children’s Day of Broadcasting, is a yearly campaign we helped design for UNICEF focusing broadcasters on children’s issues and the value of listening to children.

We received positive feedback from all over the world, for these PSAs raising awareness of an elemental nutritional need: iodine.

These PSAs inform people about a mostly invisible yet pervasive health problem, Vitamin A deficiency.

A series done in conjunction with Merrill Lynch where we asked kids questions while we traveled.